The book Selling the Dream discuses the costs of hockey today and the parents that are willing to spend their last dollar to give their player every opportunity to make it to the BIG LEAGUES.
Matt Duchene’s dad said he spent $300K on hockey, while his house was falling apart, he said he didn’t own any other real estate or even a cottage, yet he worked in Real Estate which would have given him the opportunities to have such things. Now Matt is making $6M, so all of that was worth it. This is by far the norm however. It’s said that less than 1% of hockey players will ever play a single game in the NHL. If this is true why do parents continue to spend this kind of money? What’s more interesting is the number of development companies out there now. They’re just like Tim Hortons, one on every corner and all claiming to be the one that will give the player the skill to play in the big leagues. Just walk into any arena and the community bulletin board is full of hockey development coaches, skating specialists, stickhandling specialist, shooting specialists, body contact specialist and more. There’s are specialist for every facet of the game and parents are buying into all of them.
There’s no doubt that the more ice time a player gets the better he’ll become, even if he’s just on his own he’ll get better. We all know that it takes a tremendous amount of skill to make it to the next level. But what about the Exposure an average to above average player will need to get to the next level? The image below shows the amount of money being spent on development, eqipment and prep school. There one big missing piece however, the Exposure needed to get noticed by scouts and coaches at the next level.
What about Exposure? Parents need to realize that unless their player is the top ranked player in his division, they could spend all their money on development, the best new equipment and prep schools but it won’t get him the exposure he needs.
Roster Point Hockey RPH takes care of the missing Exposure piece. Their Ultimate Exposure Package UEP is designed to give any player the amount of exposure they need through a Smart Social Media Campaign SSMC.The Smart Campaign adjusts to give the individual the correct amount exposure on each of RPH’s Social Media Channels ensuring the player gets noticed. Once the player gets noticed it’s up to the players skill to seal the deal.
Players should have an RPH Player Profile by Peewee. Smart Social Media Campaigns will expose players to AAA, Junior, NCAA, ACHA and Pro opportunities around North America. To see proof that our UEP’s work follow the links below.